For retaining clients' loyalty it is very significant by organizations to track their loyalty. Taking after are the two techniques for tracking client loyalty:

• Loyalty tracking on time scale
• Loyalty tracking on Volume-Loyalty Matrix

Loyalty can be tracked on straight time scale. This comprises planning time scale graph which demonstrates the loyalty pattern of clients in agreement to time. The chart is ordinarily made when the provider assesses that client is indicating less enthusiasm for purchasing and the time gap between each purchase is gradually increasing. At the point when the diagram goes from secured to lost stage, it is vital for the association to recognize restorative measures to hold the client back to track. At the point when the remedial measure works proficiently the diagram again moves towards secured level in the coming future which demonstrates that the provider is picking up client reliability again and there are less possibilities for the client to redirect to different choices. This is a straightforward yet intense method to track client loyalty in-house without utilizing external resources. However this is not an exact strategy to track client loyalty but rather it demonstrates the pattern if the correctives measure taken to hold client is working effectively or not.

Other approach to track loyalty is on a matrix called volume-loyalty matrix. This sort of tracking incorporates deciding the loyalty as indicated by the pre-characterized matrix quadrants so that the supplier could judge the client esteem and therefore connect with restorative actions. The quadrant variable could be related with standards like 'premium', 'neglected', "patrons" and 'pitfall'. In the event that the client esteem continues as before yet the client loyalty travels from neglected to premium quadrant then the client loyalty is moving in the positive direction and there are chances that it might cause to increase client esteem also. On the off chance that the client esteem increments yet the client loyalty goes from premium to patron's level then it demonstrates that the loyalty is declining and needs consideration and remedial moves ought to be made to improve client loyalty. On the off chance that the client esteem increments quickly yet client loyalty travels from premium to pitfall level then it demonstrates that the loyalty is declining quickly and serious consideration ought to be taken. Under this condition the loyalty bond gets debilitated and client can divert whenever. This is deliberate and capable tracking technique to track loyalty since final products are engaged and the seriousness of entire situation is clearly visible.