For retaining clients' loyalty it is very significant by organizations to track their loyalty. Taking after are the two techniques for tracking client loyalty:
- Why is there the requirement for measurement and forecasting?
- To assist in the decisions that marketing management has to make
- It helps in the creation of proper marketing strategies
- It helps assessing the feasibility of entering new segments
- It helps organization to choose how best to allocate its marketing assets and activities between market segments in which it is already active.