Mystery shopping is an effective way of evaluating a business from a true customer's
perspective. It aids businesses evaluate their employees, customer service and product.
It also assists in developing optimal strategies to achieve the measuring and improving
Mystery shopping is utilized in many industries including, retail, food, call centers, insurance, banks, airlines, hotels, communications, utilities, government entities, etc. virtually any business that requires any sort of contact with customers will benefit from such a service. By assigning reviewers to act as regular customers a business will obtain the best information possible regarding its branches, operations, customer service, facilities, and so on.