Shopper research helps you realize what shoppers think and trust (mentalities) and what they do prestore and instore (practices), so you can modify events and projects to suit numerous shopper types on varying shopping trips for several things and reasons (events).

It's about seeing how best to impact them on their shopping journey to create a sale conversion and additionally other retail goal, for example, AWOP (Average weight of purchase), recurrence, circulation, spend or basket penetration.

Shopper research supports you realize which existing shopper practices to use, where and how you have to hinder constant practices, and where you have to make new practices.